CryptoFi was a third-party platform that enabled small banks and credit unions to offer crypto investment capabilities to their members. When they decided to expand their investment options to stocks, bonds, and ETF’s, they rightfully needed a new identity to reflect these broader offerings.
My team and I helped facilitate a name change and executed a comprehensive brand overhaul, that better aligns with their mission of bringing accessible, equitable investment opportunity to everyone.
The new lettermark is constructed of letters 'i' and 'F', layered with symbolism of investment, growth and opportunity.