Fairfax County Breweries — FXVA

A recent change in zoning laws, allowed Fairfax County to become more brewery-friendly. Visit Fairfax called on my team at WHITE64 to create identity and awareness to celebrate it’s burgeoning craft beer scene, and cross-promote individual breweries to beer lovers alike.

Outreach —

Once the identity was established, we used cross-channel messaging to drive thirsty Fairfax residents and visitors to local taprooms.